HiFi 3D's Jon & Szymon directed this exciting spot for Hasbro's new line of Black Panther toys. Watch a group of kids get transported from their backyard to the fantastical world of Wakanda, and come face to face with T'Challa, the Black Panther himself!

The spot was featured on Gizmodo / io9...

This Black Panther Toy Commercial Is More Important Than You Understand

"Reading as the Black Panther and his genius sister Shuri save the world in the pages of comics is one thing, but seeing young black children actually embody those characters while having fun is something much more powerful. That’s what makes Hasbro’s line of Black Panther toys and the way the company’s marketing them so incredibly fantastic. "

This spot was also featured on Nerdist and Comicbook.com